Players and owners have had so much going on. Everything that has happened could be apart of the problem both sides have with one another. Both sides want to control the movement of the individual players. Now if one thing goes wrong the other side blames the other. How long can this go on for?
The first major reason has to do with social media. Players having protection online has had some power to make the conversation before the owners could start it. Owners can no longer move with time because the power of social media gives to the players under them. Its a game of cat and mouse. who ever starts the conversation can control it easier when someone answers back. Players and Owners talking about there problems in public. There is less private conversations and more public battles.
The second point is the players being hard on teams. In a good and bad ways the league has seen the players holding the teams more accountable for mistakes they have done. With the help of agents the players have learned how to navigate the business part of the NBA. Players are leaning more towards risk over comfort. The leader of the movement is Lebron James. So much of the power these players have is controlled though short contracts and no trades clauses.
The last part of the equation is the owners. The owners are very powerful with many tricks to keep players on there teams. Owners can use super max contracts to attract their super star player to stay on their team. Also they have the benefit of having control of the rookies they draft for 7 years. the first four year on rookie contract and the follow contract that they could keep the player for at least another 3 years.
The second point is the players being hard on teams. In a good and bad ways the league has seen the players holding the teams more accountable for mistakes they have done. With the help of agents the players have learned how to navigate the business part of the NBA. Players are leaning more towards risk over comfort. The leader of the movement is Lebron James. So much of the power these players have is controlled though short contracts and no trades clauses.
The last part of the equation is the owners. The owners are very powerful with many tricks to keep players on there teams. Owners can use super max contracts to attract their super star player to stay on their team. Also they have the benefit of having control of the rookies they draft for 7 years. the first four year on rookie contract and the follow contract that they could keep the player for at least another 3 years.
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